Marketing
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AIJ Guest PostMarch 26, 2025
AI in lead gen: when, how and why?
According to the last year’s McKinsey Global Survey, 65% of organisations regularly use gen AI, almost double the percentage from…
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Jeff LunsfordMarch 24, 2025
The Modern Data Value Equation™ for Better AI Outcomes
Data clouds have revolutionized how businesses analyze, process, and store their historical customer data. To complete the ‘last mile’ of…
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Hassan JavedMarch 24, 2025
How to Use Backlink Analysis Tools to Study Competitor Link Profiles in Tech SEO
Backlinks are like digital signals that show trust on the internet. When a tech blog or website links to yours,…
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AIJ Guest PostMarch 18, 2025
Creativity Boost With AI: How to Use GPTs to Your Writing Advantage
In the realm of modern writing, the advent of AI-powered tools has significantly reshaped how writers approach their creative process.…
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AIJ Guest PostMarch 16, 2025
How AI Clustering and “Silicon Sampling” Are Transforming Audience Insights
At this point, AI has matured into a core enabler across industries, advertising and marketing being one prime example, where…
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AIJ Guest PostMarch 15, 2025
AI in Marketing: Towards a New Baseline
Marketers are currently mainlining AI without any idea of the LD-50. Meanwhile, consumer attention is becoming ever more fractured, trust…
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AIJ Guest PostMarch 15, 2025
AI: Marketing’s Friend or Foe?
Marketing’s three AI camps AI adoption in marketing is anything but uniform right now, with usage primarily split across three…
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AIJ Guest PostMarch 15, 2025
How Voice & AI Chatbots Are Changing SEO: The Future of Search is Talking Back
How often have you read in SEO trends that “next year will be the year of voice search”? Despite years…
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AIJ Guest PostMarch 12, 2025
The Promise of Generative AI in Advertising
Generative AI is reshaping digital advertising, unlocking new levels of efficiency, creativity, and personalisation. From automating media buying to crafting…
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Rachel CascisaMarch 4, 2025
The next frontier of AI? Data quality
For marketers across industries, there’s no doubt that AI continues to be the topic du jour. Over the past few…
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