Deal Grows BDA’s Roster of Enterprise Customers, Unites Top Branded Merchandise Agencies
WOODINVILLE, Wash., Sept. 5, 2025 /PRNewswire/ — Bensussen Deutsch & Associates, LLC (BDA), the nation’s leading Merchandise Agency™ for iconic brands including Major League Baseball, Johnson & Johnson, The Home Depot, and NBC today announced it has acquired Harper + Scott, a New York-based creative branded merchandise agency serving iconic brands such as Sephora, Diageo, Figma, L’Oreal and Delta Air Lines. This deal marks one of the largest M&A transactions for the promotional products industry in recent times.
Harper + Scott is widely respected by its large enterprise customers for their imaginative campaigns, bespoke product design, and high-touch customer service. BDA complements these differentiators with its global technology platform, deep product sourcing, and end-to-end logistics capabilities. The acquisition bolsters BDA’s New York agency presence and unleashes creative capabilities for initiatives such as social merchandise drop campaigns, ensuring the combined team can design, produce, and deliver custom programs smoothly and at scale.
“BDA and Harper + Scott both see merchandise as more than just product – it’s a way to spark connection and build emotion,” said Jay Deutsch, CEO and co-founder of BDA. “We’re cut from the same cloth, united by a passion for creating experiences that really resonate. Their uber-creative team and standout client services group bring the amazing energy that we also find at BDA. And, with Michael and Jon joining our leadership group, we know that this is truly a 1+1 = 3 for both companies and our clients! This acquisition supports BDA’s growth and our mission to be the best option for F1000 clients serious about having the best partner. This is a total win-win for both existing and new BDA clients.”
The acquisition of Harper + Scott, which will retain its name, further extends BDA’s New York presence with a creative showroom and incredible team. The move also builds on BDA’s decades of experience, giving clients more flexibility to design custom programs with the reach to deliver them across markets.
“Our focus has always been on creativity, designing the kind of high-profile campaigns that make people stop and pay attention,” shared Michael Scott Cohen, CEO and co-founder of Harper + Scott. “BDA was the first to show how powerful the branded merchandise agency model could be for brands, sports teams, and more. We have always admired BDA’s work, and now joining their team to work side-by-side truly excites us. BDA gives us the tech, global resources and access to the largest and best distributor network to take our creativity and customer campaigns to an entirely new level.”
“Joining BDA amplifies our mission of servicing clients with speed, transparency, and exceptional customer experiences throughout the entire product lifecycle,” said Jon Alagem, President and co-founder of Harper + Scott. “BDA’s global procurement and logistics network will supercharge our ability to deliver hyper creative and sustainable branded merchandise on time and under budget. We are really excited to go to market together.”
About Harper + Scott, a BDA Company
Harper + Scott is the brand behind your favorite brands. Headquartered in NYC with a global footprint, Harper + Scott is the leading creative agency specializing in the design and production of branded merchandise and private label goods. A Certified B Corp organization, Harper + Scott partners with the world’s best brands to design, produce, and deliver high quality, sustainable branded merchandise that bolster brand awareness and drive authentic customer experiences at every touch. For more information, visit www.harperandscott.com.
About BDA
Bensussen Deutsch & Associates, LLC (BDA) is a global Merchandise Agency™ providing customized marketing, branded merchandise, e-commerce, and fulfillment solutions for iconic sports organizations, entertainment properties and Fortune 1000 enterprises. BDA is the largest, independently owned branded merchandise agency with operations in over 50 locations worldwide. With over 40 years of experience, BDA brings brands closer to their customers by providing highly engaging promotional products and branded merchandise experiences. Renowned clients across automotive, sports, technology, entertainment, medical, fitness, and beverage industries rely on BDA to activate, inspire, and promote their events, employees, and brands. For more information on the power of merchandise, visit www.bdainc.com.
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SOURCE Bensussen Deutsch & Associates, LLC
