KNB Communications offers open, complimentary use of its proprietary KNB PRISM™ for press releases software.
STAMFORD, Conn., Sept. 4, 2025 /PRNewswire/ — KNB Communications recently announced the launch of the KNB Public Relations Impact Scoring Method (KNB PRISM™) index, a proprietary scoring system designed to bring clarity and consistency to evaluating the success of earned media coverage. Today, the agency launched another metric-heavy tool available for open use by professionals in healthcare and biotech communications. KNB PRISM for press releases is designed to measure the precise impact of a press release and identify opportunities for better performance, specifically for the healthcare and life sciences community.
“For far too long, knowing how a press release performed has been mostly anecdotal,” explained Chintan Shah, President + Managing Partner at KNB Communications. “But gut feelings and best guesses can no longer be used to justify the PR budget. That’s why we created KNB PRISM for press releases. The platform allows us to put objective, data-driven metrics into the hands of decisionmakers, allowing them to measure the true significance of each press release.”
Much like its parent product, KNB PRISM for press releases uses a proprietary scoring system to measure multiple weighted dimensions, including views, engagement, pickup, and audience reach, and then assigns a cumulative score between 0 and 1000. Scores range from niche exposure to exceptional impact, helping teams assess value and optimize distribution plans.
According to Shah, the KNB Communications media team originally developed the scoring platform as an internal tool to help clients better understand how each press release performed and where there was room for improvement. Recognizing this tool has immense value across the health and biotech PR industry, the team decided to make it available to the public at no cost, furthering the agency’s ongoing mission to drive positive change in healthcare communications.
“We’ve long known the communications industry was ready for a metrics revolution,” he noted. “That was confirmed when KNB was honored with a 2025 Merit Award for Business Innovation just months after launching KNB PRISM (https://www.merit-awards.com/winners-business-2025). That acknowledgement was all the convincing we needed to evolve the platform for press releases.”
Healthcare PR and marketing professionals can use KNB PRISM for press releases by visiting https://www.knbcomm.com/knb-prism-score.
About KNB Communications
KNB Communications is a full-service marketing and PR agency focused exclusively on health tech, life sciences, and biotech. Known for its award-winning strategies and metrics-driven campaigns, KNB partners with innovative brands to amplify their stories and move minds in healthcare.
Media Contact:
Amy Roberts
[email protected]
(435) 659-1164
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SOURCE KNB Communications LLC
