How enterprises can make their sales teams fall in love with CRM: From passive to active guided selling
Research analysts and, of course, CRM software vendors are quick to highlight how the CRM market is the largest and fastest-growing enterprise software category.... Read more.
Metaverse for Business: The Road to Virtual Worlds
“Metaverse” is a word that will be one of the year’s trends. Are virtual worlds so near to business adoption? Digital marketing agencies will be... Read more.
Beyond blockchain: How Distributed Ledger Technology is revolutionising public services 
It’s fair to say that distributed ledger technology (DLT) is a new and emerging technology with capabilities yet to be realised. But with blockchain applications... Read more.
Discover how data and analytics are transforming decision-making
Across industries, enterprise leaders are ramping up analytics initiatives at an unprecedented pace. And it’s all for a good reason. Equipped with insights... Read more.
How AI and Machine Learning are Improving Cybersecurity
According to a study conducted by the University of Maryland, a cybercrime is committed on average every 39 seconds. With the recent increase in online scams and... Read more.
Deus ex Machina ex Persona – Why AI Needs a Human Touch
Artificial intelligence (AI) and machine learning (ML) power mission-critical elements of countless businesses each day. Whether focused on improving customers’... Read more.
The new Consumer Duty & why your first line of defence is critical
“The first line of defence is represented by the doers – the people on the front lines. They’re managing risk, complying with regulations and standards, and... Read more.
Context is Crucial – The Power of AI to Monitor Sentiment
The ‘new normal’ we are getting accustomed to since the global pandemic has brought a new set of challenges for brands. People are leaning on online... Read more.
Do you need better control over your Joiners, Movers and Leavers Process?
We’ve all heard of ex-employees who have accessed their old company’s database or carried on using their tech after they have left. It’s an age-old problem... Read more.
AI tech is essential in meeting the evolving needs of modern travellers
In order to prepare for the future, travel brands have to shift their mindset away from solely understanding the latest travel trends and planning itineraries, to... Read more.