The Atom X solves industry-wide pain-points, delivering simplicity, comfort, and care

SCOTTSDALE, Ariz., Sept. 17, 2025 /PRNewswire/ — Audien Hearing, the leading over-the-counter (OTC) hearing aid brand, proudly announces the launch of the Atom X, the world’s first touchscreen-controlled hearing aid. Redefining usability, discretion, and personalization for the 1 billion people experiencing hearing loss, the in-ear Atom X hearing aids address and solve for some of the most formidable pain-points of hearing loss and hearing aids. No apps, no tiny buttons, no hassle – and available without a prescription for only $389.

Many hearing aid users struggle with reduced dexterity, age-related vision changes, and memory shifts – all of which can reduce one’s ability to operate the complex controls associated with hearing aids today. Besides featuring state-of-the art technology and design within the hearing aids themselves, the Atom X CaseControl integrated touchscreen allows users to adjust volume, switch environmental modes, and monitor battery levels with a simple tap of the charging case.

Additionally, the Atom X addresses the number one reason people stop using hearing aids: early rejection due to difficulty adjusting to the new experience of using a hearing aid. Its groundbreaking Comfort Mode is designed to ease new users into their new audio experience, while enabling others to take a break with a gentler sound experience. The full Atom X proprietary sound setting modes, optimized for everyday environments, are:

Comfort Mode: Softens the sharpness of high-frequency sound and overall intensity, provides a more soothing sound profile for those adjusting to hearing aids or just needing a break from the day.
Conversation Mode: Optimized for speech clarity, it enhances high-frequency consonants ( “s,” “f,” “sh,” “ch”) that are critical for speech understanding.
Crowd Mode: Reduces background noise while maintaining focus on speech by using dynamic noise reduction to improve understanding in busy places like restaurants, stores, and social gatherings.
TV Mode: Helps amplify TV broadcasts the way they were meant to be heard, reducing ambient distractions and enhances voices coming from the screen.

In addition, the Atom X allows users to stream audio via Bluetooth while adjusting the level of your surroundings that you can hear at the same time, referred to as Transparency in the touchscreen, to ensure spatial awareness and safety during walks, conversations, or daily routines.

Extensive ergonomic research informed the Atom X’s discreet in-ear design optimized for all-day comfort across a range of ear sizes and fit preferences, including those who typically find earbuds too bulky or irritating.

“With the Atom X, we set out to reinvent the way everyone interacts with hearing aids,” said Ishan Patel, CEO of Audien Hearing. “We put the insights learned from one million users into a product that addresses the biggest challenges and hurdles to hearing health. The Atom X makes powerful hearing support feel as effortless as it should be, from the moment someone opens the case to the moment they rejoin conversations with ease, furthering our mission of making hearing more accessible to everyone.”

Technical specs and features include:

Battery: 48 hours of total listening time with case
Noise / Feedback Cancellation: Yes
Volume Levels: 10
Built-in UV Cleaning: Yes
Bluetooth: Yes (optional feature for streaming or hands-free calling)

Untreated hearing loss is linked to cognitive decline, depression, and social withdrawal: risks that start showing up far earlier than most people think. More than one billion people globally are at risk for hearing loss due to unsafe listening practices, according to WHO, and hearing health is one of the most important steps for aging well.

The Atom X hearing aids come with a charging case, USB-C charging cable, power adapter, cleaning brush, 6x replacement buds, and wax guard kit. They are available for purchase now on Amazon and Audien websites. Consumers can also purchase the $389 hearing aids in Walmart stores and online later this month, as well as in-store and online at Walgreens in November.

About Audien Hearing
Audien Hearing is the No. 1-selling OTC hearing aid brand in the world, serving over 1 million online customers and carried by thousands of major retail stores across the US. Founded by three grandsons inspired by their grandparents’ hearing struggles, Audien is on a mission to tear down the barriers between people and better health – giving everyone the power to hear clearly, connect deeply, and live freely. With a growing product line, a values-driven team, and a commitment to impact, the company is redefining what hearing health can and should look like. Learn more at audienhearing.com.