DUBLIN–(BUSINESS WIRE)–The “Asia Pacific Buy Now Pay Later Business and Investment Opportunities Databook – 75+ KPIs on BNPL Market Size, End-Use Sectors, Market Share, Product Analysis, Business Model, Demographics – Q3 2025 Update” report has been added to ResearchAndMarkets.com’s offering.
The BNPL payment market in Asia Pacific is expected to grow by 14.5% on annual basis to reach US$211.7 billion in 2025. The BNPL market in the region experienced robust growth during 2021-2024, achieving a CAGR of 22.5%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 11.1% during 2025-2030. By the end of 2030, the BNPL sector is projected to expand from its 2024 value of USD 184.9 billion to approximately USD 358.6 billion.
This report provides a detailed data-centric analysis of the Buy Now Pay Later (BNPL) industry in Asia Pacific, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at the regional and country level, this report provides a comprehensive understanding of BNPL market dynamics, market size and forecast, and market share statistics.
It breaks down market opportunities by type of business model, sales channels (offline and online), and distribution models. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.
A bundled offering combining 11 reports, covering regional insights along with data centric analysis at regional and country level:
- Asia Pacific Buy Now Pay Later Business and Investment Opportunities (2021-2030) Databook
- Australia Buy Now Pay Later Business and Investment Opportunities (2021-2030) Databook
- China Buy Now Pay Later Business and Investment Opportunities (2021-2030) Databook
- India Buy Now Pay Later Business and Investment Opportunities (2021-2030) Databook
- Indonesia Buy Now Pay Later Business and Investment Opportunities (2021-2030) Databook
- Japan Buy Now Pay Later Business and Investment Opportunities (2021-2030) Databook
- Malaysia Buy Now Pay Later Business and Investment Opportunities (2021-2030) Databook
- Philippines Buy Now Pay Later Business and Investment Opportunities (2021-2030) Databook
- Singapore Buy Now Pay Later Business and Investment Opportunities (2021-2030) Databook
- South Korea Buy Now Pay Later Business and Investment Opportunities (2021-2030) Databook
- Thailand Buy Now Pay Later Business and Investment Opportunities (2021-2030) Databook
A unique combination of super app ecosystems, cross-border commerce, and financial inclusion initiatives drives Asia-Pacific’s BNPL market. Unlike in Europe, where regulatory compliance dominates the landscape in payment sector, Asia-Pacific is characterized by rapid innovation and digital-first adoption, especially among younger consumers. Super apps, SME partnerships, and education financing will continue to shape the region’s BNPL growth trajectory.
However, regulatory oversight is gradually catching up as policymakers focus on preventing debt risks. Providers aligning with market-specific regulations and consumer needs will emerge as leaders in this dynamic and highly diverse market. Sector-specific growth in travel, education, and cross-border e-commerce will further drive BNPL’s role as a core financial service over the coming years.
Current State of the BNPL Market
- E-commerce and Super App Integration: BNPL services are widely integrated into e-commerce platforms like Lazada, Shopee, and Flipkart, as well as super apps such as Grab and Gojek. Providers offer tailored repayment options to attract tech-savvy millennials and first-time digital borrowers.
- Regional Variations: In Australia, BNPL adoption is driven by early market entrants like Afterpay and Zip. Southeast Asian markets like Indonesia and Malaysia are seeing rapid growth, driven by financial inclusion initiatives and collaborations with digital wallets. India’s market is expanding due to the rise of fintech players offering no-cost EMI options for essential purchases.
- Growing Focus on Financial Inclusion: Providers increasingly target rural and underbanked populations in emerging markets like India and Indonesia. Flexible installment plans are designed to meet the needs of informal sector workers and small businesses, helping bridge the financial services gap.
Key Players and New Entrants
- Key Players: Leading providers across the region include Afterpay (Australia), PayLater (Grab) (Southeast Asia), and ZestMoney (India). These players benefit from strong partnerships with regional e-commerce giants and super apps, providing seamless payment solutions across various sectors.
- New Entrants: Fintech startups like Hoolah (Singapore) and Kredivo (Indonesia) are expanding their presence through strategic collaborations with local retailers. Global providers like Klarna are also entering key markets like Australia and India to capitalize on the growing BNPL demand.
Recent Launches, Mergers, and Acquisitions
- Afterpay’s Expansion in Offline Retail (Australia): In 2023, Afterpay extended its services to physical retailers across Australia, partnering with electronics and fashion chains. This move aims to strengthen its omnichannel presence and boost adoption among in-store shoppers.
- Grab’s PayLater Expansion (Southeast Asia): Grab expanded its PayLater service to additional markets, including Vietnam and the Philippines, offering flexible payment options for ride-hailing, food delivery, and e-commerce purchases. This initiative is designed to enhance Grab’s super-app ecosystem.
- ZestMoney’s Partnership with Flipkart (India): In mid-2023, ZestMoney deepened its collaboration with Flipkart, allowing users to access zero-interest BNPL options for big-ticket purchases such as electronics and home appliances.
- Kredivo’s Funding Round (Indonesia): In 2023, Kredivo secured significant funding to support its expansion into new Southeast Asian markets, including Thailand and Vietnam. This move positions Kredivo as a regional leader in BNPL services.
Anticipated Competitive Dynamics
- Super App Competition: Super apps like Grab, Gojek, and Paytm are expected to further integrate BNPL services into their ecosystems, creating bundled offerings that increase user engagement across multiple services, such as transportation, food delivery, and bill payments.
- Technology and Personalization: Providers will likely invest heavily in AI-driven personalization to improve credit risk assessment and tailor repayment options. This will enhance customer experience and reduce default rates, particularly in emerging markets with limited credit histories.
- Expansion into Non-Retail Sectors: BNPL providers are increasingly targeting sectors like healthcare, education, and travel. By offering installment plans for medical expenses, tuition fees, and travel bookings, they aim to diversify their revenue streams and capture a broader customer base.
Scope
Country reports in this bundled offering provide in-depth analysis of Buy Now Pay Later industry. Below is a summary of key market segments offered at country level.
This report provides in-depth, data-centric analysis of Buy Now Pay Later industry in through 58 tables and 75 charts. Below is a summary of key market segments.
BNPL Market Size and Spending Pattern
- Gross Merchandise Value Trend Analysis
- Average Value Per Transaction Trend Analysis
- Transaction Volume Trend Analysis
Buy Now Pay Later Revenue Analysis
- Buy Now Pay Later Revenues
- Buy Now Pay Later Share by Revenue Segments
- Buy Now Pay Later Revenue by Merchant Commission
- Buy Now Pay Later Revenue by Missed Payment Fee Revenue
- Buy Now Pay Later Revenue by Pay Now & Other Income
Buy Now Pay Later Operational KPIs & Statistics
- Buy Now Pay Later Active Consumer Base
- Buy Now Pay Later Bad Debt
BNPL by Purpose
- Convenience – Short Term Loans
- Credit – Long Term Loans
BNPL by Business Model
- Two-Party (BNPL offered by retailers)
- Three-Party BNPL Offering
BNPL by Merchant Ecosystem
- Open Loop System
- Closed Loop System
BNPL by Distribution Model Analysis
- Standalone
- Banks & Payment Service Providers
- Marketplaces
BNPL Analysis by Channel
- Online Channel
- POS Channel
Buy Now Pay Later in Retail Shopping: Market Size and Forecast
- Gross Merchandise Value Trend Analysis
- Average Value Per Transaction Trend Analysis
- Transaction Volume Trend Analysis
Buy Now Pay Later in Home Improvement: Market Size and Forecast
- Gross Merchandise Value Trend Analysis
- Average Value Per Transaction Trend Analysis
- Transaction Volume Trend Analysis
Buy Now Pay Later in Travel: Market Size and Forecast
- Gross Merchandise Value Trend Analysis
- Average Value per Transaction Trend Analysis
- Transaction Volume Trend Analysis
Buy Now Pay Later in Media and Entertainment: Market Size and Forecast
- Gross Merchandise Value Trend Analysis
- Average Value per Transaction Trend Analysis
- Transaction Volume Trend Analysis
Buy Now Pay Later in Services: Market Size and Forecast
- Gross Merchandise Value Trend Analysis
- Average Value Per Transaction Trend Analysis
- Transaction Volume Trend Analysis
Buy Now Pay Later in Automotive: Market Size and Forecast
- Gross Merchandise Value Trend Analysis
- Average Value Per Transaction Trend Analysis
- Transaction Volume Trend Analysis
Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast
- Gross Merchandise Value Trend Analysis
- Average Value Per Transaction Trend Analysis
- Transaction Volume Trend Analysis
Buy Now Pay Later in Others: Market Size and Forecast
- Gross Merchandise Value Trend Analysis
- Average Value Per Transaction Trend Analysis
- Transaction Volume Trend Analysis
Buy Now Pay Later Analysis by Consumer Attitude and Behaviour
- Sales Uplift by Product Category
- Share by Age Group
- Share by Income
- Share by Gender
- Adoption Rationale
- Monthly Expense Segments
Buy Now Pay Later Market Share Analysis by Key Players
- Afterpay
- Zippay
- Humm
- OpenPay
- LatitudePay
- Klarna
- Bundll
- Brighte
- Payright
- Laybuy
- Huabei
- JD Baitiao
- WeChat Fenqi
- Meituan Monthly Pay
- Baidu Fenqi
- Suning Finance (Suning Jiebei)
- Tecent Licaitong
- LexinFintech (Fengile)
- ZestMoney
- Simpl
- LazyPay
- ePayLater
- Cred
- Pine Labs
- MobiKwik
- HDFC Bank’s SmartBuy
- Axis Bank’s Flexi Pay
- Akulaku
- Home Credit
- PayLater by Shopee
- KoinWorks
- Gojek’s GoPayLater
- Julo
- Tunaiku
- PayPay
- Lending Club
- Rakuten Pay
- JCB
- Mitsubishi UFJ Financial Group (MUFG)
- Grab PayLater
- Atome
- Razer Fintech
- Hoolah
- Lazada PayLater
- Shopee PayLater
- Helo
- FavePay
- BigPay
- Laybuy
- Zip
- Oxipay
- Bread
- BillEase
- TendoPay
- Cashalo PayLater
- UnaPay
- Plentina
- ShopBack PayLater
- GrabPayLater
- Pace
- SeaMoney
- Ablr
- Rely
- Octifi
- Naver Pay
- Kakao Pay
- Coupang Pay
- Samsung Pay
- Woori Card
- K Pay Later by Kasikornbank
- Split
- Kredivo
- Fundiin
- Wowmelo
- Traveloka
- Agoda
- Sacombank
- Lotte Finance
- Pathao
- Mutho
- ShopUp
- Shopee Taiwan
- Asia Pay
For more information about this report visit https://www.researchandmarkets.com/r/7myv47
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