CHICAGO, Sept. 16, 2025 /PRNewswire/ — Ascendant Loyalty Marketing, a world-renowned loyalty consulting agency, today announced a strategic partnership with inteQ, a leading provider of customer data intelligence and analytics solutions. This collaboration will introduce inteQ’s Genesis Data platform to leading brands across retail, hospitality, restaurant, and e-commerce sectors, enabling them to unlock deeper customer insights and enhance their customer engagement strategies.
Technology Meets Market Expertise
inteQ’s Genesis Data platform addresses one of the most persistent challenges facing modern marketers: data fragmentation. While companies invest millions in CRMs, CDPs, and marketing platforms, fragmented data prevents them from achieving a complete view of their customers. Genesis connects every touchpoint into a unified customer view, enhancing existing systems and unlocking actionable insights that drive measurable business results.
Ascendant Loyalty Marketing brings proven data management best practices to the partnership, having designed some of the largest and most successful loyalty programs through their global network spanning The Americas, Europe, Middle East, and Africa.
Industry Leaders Driving Innovation Forward
Jeffrey Harris, Founder and CEO at inteQ, highlighted the strategic value of the partnership: “Ascendant’s incredible reputation and 25-year track record make them the ideal partner to introduce Genesis to brands needing powerful data solutions. This partnership allows us to bring our platform to market faster and more effectively.”
“Genesis solves one of our clients’ biggest pain points – fragmented data that prevents them from understanding their customers,” said David Slavick, Co-Founder and Partner at Ascendant Loyalty Marketing. “By integrating Genesis into their data management capabilities, our clients can best leverage their current solutions to finally achieve a unified view of customers for personalized AI enabled marketing.”
Transforming Customer Intelligence
Genesis serves as the data intelligence foundation that enhances existing marketing platforms and customer engagement systems. By combining inteQ’s cutting-edge technology with Ascendant’s industry relationships and proven methodology, brands can achieve unprecedented visibility into customer behavior and data-driven decision making.
About Ascendant Loyalty Marketing
Ascendant Loyalty Marketing is a strategic loyalty consulting firm specializing in end-to-end CRM and loyalty marketing services. For more information, visit ascendantloyalty.com.
About inteQ
inteQ is a leading provider of customer data intelligence and analytics solutions, specializing in creating a 360-degree unified customer view through its cloud-native Genesis platform. For more information, visit inteq.io.
Media Contacts:
Ethan Harris, Director of Digital Media at inteQ: [email protected]
David Slavick, Ascendant Loyalty Marketing: (224) 357-8216, [email protected]
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SOURCE Ascendant Loyalty Marketing
