NEW YORK–(BUSINESS WIRE)–JLens, a Registered Investment Advisor affiliated with ADL (the Anti-Defamation League), will make history today as it will ring the bell at the New York Stock Exchange to celebrate the launch of the first Jewish investment fund.
The JLens 500 Jewish Advocacy U.S. ETF (NYSE: TOV) has grown to over $190 million in assets since its February 2025 launch. The fund’s ticker symbol “TOV,” translates to the Hebrew word for “good.” TOV aims to amplify the Jewish voice in the corporate arena while also delivering performance comparable to other U.S. Large Cap index funds.
“Ringing the bell is a testament to what happens when the Jewish community comes together to advocate for our values and ensure that concerns about antisemitism are taken seriously in the corporate boardroom, which has increasingly become a key arena for these issues,” said Jonathan Greenblatt, ADL CEO and National Director. “This comes at a moment when the need to fight antisemitism has never been greater. This past weekend, 15 Jews were murdered and dozens more injured in a terrorist massacre at Sydney’s Bondi Beach for celebrating Hannukah. I feel tremendous pride in our strength in taking on this battle during this unprecedented time.”
TOV tracks the JLens 500 Jewish Advocacy U.S. Index, which provides exposure to the 500 largest U.S. public companies. Since its February 2025 launch, TOV has demonstrated strong investor demand, with the total number of investor accounts increasing to approximately 1,000 and growing to over $190 million in assets.
JLens experts assess over 80 metrics per company across the 500 portfolio holdings, rating them on addressing antisemitism, supporting Israel, and aligning with Jewish values. As the subadvisor and sponsor of the fund managed by ETF Architect, JLens advocates for Jewish communal interests through engagement with management and boards of directors, proxy voting, and other forms of shareholder advocacy.
“As corporations increasingly rival governments in shaping our daily lives, they carry a responsibility to keep their workplaces and platforms free from antisemitism and hate,” said Ari Hoffnung, Managing Director of JLens and Senior Advisor on Corporate Advocacy at ADL. “TOV empowers investors to champion Jewish values in the marketplace while seeking competitive returns.”
Greenblatt and Hoffnung will co-lead the ceremony, joined by ADL and JLens leaders, and members of the Jewish investor community. Before the bell ringing ceremony, the Maccabeats — the popular Jewish a cappella group — will perform.
This occasion follows significant recent momentum for JLens, such as new board member appointments including former financial industry executives, Microsoft shareholders’ rejection earlier this month of a BDS-aligned Proposal 9, and a landmark Meta campaign where JLens’s shareholder proposal on antisemitism achieved 46.8% support, the highest of any human rights proposal in 2025.
About TOV ETF
The JLens 500 Jewish Advocacy U.S. ETF (TOV) empowers investors to combat antisemitism and hate, support Israel, and promote the Jewish value of Tikkun Olam (repairing the world) through shareholder advocacy. It aims to deliver performance comparable to index funds that track the 500 largest U.S. public companies. Empowered Funds (dba ETF Architect, LLC) is the Fund Advisor. For more information about the JLens 500 Jewish Advocacy U.S. ETF, please visit investjewishly.org.
About JLens
Founded in 2012, JLens is a 501(c)(3) nonprofit and Registered Investment Advisor that empowers investors to align their capital with Jewish values and advocates for Jewish communal priorities in the corporate arena. JLens’ Jewish Investor Network is composed of over 30 Jewish institutions, representing $11 billion in communal capital. In 2022, JLens established an affiliation with ADL (Anti-Defamation League), the leading anti-hate organization in the world. More at www.jlensnetwork.org.
About ADL
ADL is the leading anti-hate organization in the world. Founded in 1913, its timeless mission is “to stop the defamation of the Jewish people and to secure justice and fair treatment to all.” Today, ADL continues to fight all forms of antisemitism and bias, using innovation and partnerships to drive impact. A global leader in combating antisemitism, countering extremism and battling bigotry wherever and whenever it happens, ADL works to protect democracy and ensure a just and inclusive society for all. More at www.adl.org.
About ETF Architect
ETF Architect is a veteran-owned, white-label ETF platform established in 2013. The firm provides a turnkey, cost-efficient, and transparent infrastructure for launching and operating exchange-traded funds, serving a diverse client base including hedge fund managers, mutual fund sponsors, RIAs, family offices, and other institutional asset managers. ETF Architect handles everything from product development and SEC filings to trading, compliance, NAV reconciliation, and operational logistics—allowing clients to concentrate on investment strategy and distribution. As of August 2025, ETF Architect oversees over $21 billion in assets across more than 86 ETFs.
The TOV ETF’s (the “Fund”) investment objectives, risks, charges and expenses must be considered carefully before investing. The Prospectus and SAI contains this and other important information about the investment company, and it may be obtained by calling (215) 330-4476. Read it carefully before investing.
ADL and JLens are affiliated nonprofit organizations. The ADL is not a sponsor, investment adviser, or sub‑adviser of TOV. References to ADL in connection with ceremonial or promotional events should not be construed as an endorsement, guarantee, or management role in the fund. Neither organization’s staff receive direct or indirect compensation for referrals or purchases of TOV ETF or any other investment products. This communication is informational and does not constitute a securities offer.
Investing involves risk. Principal loss is possible.
Visit https://investjewishly.org/ for the fund’s standardized performance and holding details.
The TOV ETF tracks the JLens 500 Jewish Advocacy U.S. Index (the “Index”) which considers JLens’ Jewish Value Pillars in its index methodology and may exclude otherwise profitable investments in companies which have been identified as being in conflict with JLens’ Jewish Value Pillars. The Fund is not actively managed, and the Adviser will not sell any investments due to current or projected underperformance of the securities, industries or sector in which it invests, unless the investment is removed from the Index, sold in connection with a rebalancing of the Index as addressed in the Index methodology, or sold to comply with the Fund’s investment limitations.
Large-Capitalization Companies Risk: Large- capitalization companies may trail the returns of the overall stock market. Large capitalization stocks tend to go through cycles of doing better – or worse – than the stock market in general. These periods have, in the past, lasted for as long as several years. When large capitalization companies are out of favor, these securities may lose value or may not appreciate in line with the overall market. In addition, large capitalization companies may be unable to respond quickly to new competitive challenges, such as changes in technology or consumer tastes, and also may not be able to attain the high growth rate of successful small companies, especially during extended periods of economic expansion.
Jewish Values Investing Risk. The Index considers JLens’ Jewish Value Pillars in its index methodology and may exclude otherwise profitable investments in companies which have been identified as being in conflict with JLens’ Jewish Value Pillars. The Index does not select constituents for inclusion in the Index on the basis of future anticipated performance or capital appreciation, similar to traditional market capitalization-weighted indexes.
Responsible Investing Criteria Risk. Because the methodology of the Index selects securities of issuers using responsible investing considerations, the Fund may underperform the broader equity market or other funds that do not utilize responsible investing criteria when selecting investments.
New Fund Risk. The Fund is a recently organized management investment company, launched on 2/26/25. As a result, prospective investors have limited track record and history on which to base their investment decision.
The Fund is distributed by Pine Advisors LLC, Member FINRA/SIPC. The Fund’s investment advisor is Empowered Funds, LLC, which is doing business as ETF Architect. JLens serves as the Sub-adviser to the Fund. Pine Advisors LLC is not affiliated with ETF Architect or JLens.
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