NEW YORK, Sept. 8, 2025 /PRNewswire/ — A new digital publication, published by Sena Publishing, that targets all people 50 years old and older launched today to appeal to an audience that is underserved in the news and information industry. The online site, known as Nifty 50+, can be found at www.nifty50plus.com with a mission to serve the 50+ crowd with news, information and inspiring content. This dynamic age group, currently comprising the Silent Generation, Baby Boomers and GenerationX, are active and at many different stages in life. Some of this group are well into their retirement and living their golden years as the matriarchs and patriarchs of their family. Others are empty-nesters and just thinking about retirement or recently started retirement, while others are still raising kids at home. This particular age group covers many working and living situations and is looking for specific content that help them navigate their world.

The Nifty 50+ mission statement states: “News & Inspiration for the 50+ crowd.” Quite simply, Nifty50plus believes people age 50 and older are just hitting their stride in many aspects of life. And why should entering your second half-century prevent you from doing the activities or endeavors that you love? Founded by a veteran journalist, Nifty 50+ aims to serve everyone in this age group. We think everyone will find something that informs and inspires them each day.

The content will cover myriad topics that are important to the 50+ crowd. Personal finance and business content will help the audience navigate the many issues around paying for college, budgeting for various expenses, crafting investment portfolios and saving for (and spending in) retirement. Health content will help this particular age group navigate their changing health situations, focusing on everything from menopause to understanding Medicare to stories that help all people develop healthy routines and lives. There will also be content navigating the complexities and challenges of family, relationships and even dating for those over 50 years old.

Mostly importantly, Nifty 50+ will also have highly unique content that will inspire people of all ages – but especially those 50+. A regular series called “You’re Too Old for That” will focus on stories about inspiring activities being pursued by those over 50 years old who feel you’re never too old to do what lights you up. For instance, you’ll meet a 54-year-old marketing executive who became a rock and roll singer for a band and a GenXer who offers surfing classes in exotic places for women. Another series will focus on the ‘sandwich generation’ – those people that are taking care of their elderly parents while also still raising kids at home and the sacrifices they are making to take care of their family. Nifty 50+ will also explore a more common theme for those nearing retirement or already in retirement – returning to work or starting a new career after 50 years old. There is no shortage of stories and examples of people trying to improve their financial situation through many avenues and we explore them all.

Nifty 50+ is led by Don Sena, a veteran journalist and content expert who has more than 30 years’ experience in delivering high-quality content and inspiring stories to the mass market. Sena, 57, began his career in traditional newspapers (The Washington Post, Chicago Tribune) before leading many digital publishing properties at Microsoft Corp., including serving as the editor-in-chief and senior director of MSN.com. During his 20-year career at Microsoft, Sena ran many mass market digital properties, including those focused on breaking news, sports, personal finance, entertainment, sports, health and other topics. Sena also was the Senior Vice President for Content at GOBankingRates.com, a top personal finance and business news publication.

“I could not find a robust digital publication that covered how dynamic it is to be 50 or older. There is content out there in various places, but not one publication that serves all the various aspects of being 50+ and also inspires me. There are so many inspiring people and stories out there and they need to be highlighted much more. Nifty50Plus will do just that – inspire while informing its audience,” said Sena. “Right now, we’ve got the Silent Generation, Baby Boomers (my mom’s generation) and GenX (my generation). And soon the Millennials will be joining us as they cross 50. I believe Nifty 50+ fills a void for content aimed at this active crowd. We hope you enjoy it.”

Nifty 50+ is dedicated to having experienced and talented journalists and writers to create the content on daily basis. Every writer’s bio is on every story and you will see the myriad places that our writers’ content has appeared, including The New York Times, The Wall Street Journal, The Washington Post, CNN, Fox News, USA Today and many other publications.

For any questions about Nifty 50+, please reach out to:

Don Sena

Founder/Editor-in-Chief, Nifty 50+

[email protected]

917-757-8573

Nifty 50+