If you’re reading this, you probably love marketing and like to be abreast of all the newest trends. Promoting your brand uniquely and memorably is difficult in today’s market because many brands compete for consumers’ attention.
There are a plethora of printed calendars that can help expand your business, from personalized desk calendars to innovative takes on classic wall calendars. Whether you’re just starting as a marketing consultant or are looking to diversify your income stream, these tips will give you ideas for using promotional calendars to promote your brand.
1. Convenient distribution.
You can mail many calendars to your clients and business associates. It’s not challenging whether you’re looking for a printed or foil-stamped calendar. You can get mailing envelopes for free with desk calendars, tri-fold calendars, and basic ones. Besides, if you have crucial corporate documents that need storing, printed ring binders can be an ideal option.
2. A practical present.
Nobody sees a calendar as intrusive advertising. It’s a thoughtful present that serves as a constant reminder, which means it has value to your clients. A little extra value can be provided cost-effectively.
3. Advertisements that run all year.
The message remains unchanged throughout the year, just like a calendar. Your company’s name, products, and services will be front and center on your calendar all year long.
4. Being familiar with and aware of the brand.
Calendars are great for building brand recognition and loyalty because they showcase your brand daily. People are more likely to do business with well-known brands than with unknown ones.
5. Rewarding investment.
For a whole year of branding, you’ll only have to pay a few cents. Where else can you discover an ROI for a 365-day advertising campaign of this magnitude?
6. A lot of people like calendars!
The ASI Impression Study for 2023 found that 62 percent of buyers would retain and utilize the calendar for an entire year. Not to mention that calendars get 673 impressions in a year.
What Are The Types Of Promotional Calendars?
Before diving into how to use promotional calendars, it is essential to understand the available types of calendars. Here are some of the most popular types of promotional calendars:
1. Wall Calendars
Wall calendars are a great way to get your brand name and logo in front of potential customers. They can be placed in high-traffic waiting rooms, offices, and homes. These monthly calendars also showcase your company’s accomplishments or special events.
2. Desk Calendars
Desk calendars are perfect for those who spend a lot of time at their desk. They keep your brand name and logo in front of customers and help promote your products or services. However, a personalized calendar can have much more than these.
3. Greeting Card Calendars
Did you know greeting card calendars are a great way to promote your brand to a broad audience? They can be sent to customers, prospects, or employees. Companies prefer a custom calendar design with free images when creating greeting card calendars.
4. Magnetic Calendars
You can use magnetic custom calendars to promote your brand in various ways. They can be given out at trade shows, placed on vehicles, or distributed through the mail. You can create your own calendar, such as custom photo calendars, that point toward your services.
5. Online Calendars
Online calendars are by far the most versatile type of calendar. These personalized calendars can promote your brand, product, or service on your website or social media. The most significant advantage is that you don’t have to print custom calendars.
How Can You Get The Most Out Of Your Promotional Calendar Campaign?
Promotional calendars are so popular that almost every business uses them somehow. However, not all promotional calendar campaigns are created equal. You should remember a few things to get the most out of your campaign.
Here are some of the most important tips:
1. Choose The Correct Type Of Calendar
The first step in getting the most out of your promotional calendar campaign is choosing the right calendar type. Some popular options include:
- Wall calendars
- Desk calendars
- Pocket calendars
- Greeting card calendars
- Magnetic calendars
- Online calendars.
You can use a calendar maker or a calendar template to help you.
2. Include Your Brand Name And Logo
Make sure your brand name and logo are prominently featured on your calendar. It will help increase your brand’s visibility and promote your products or services. And don’t forget to use photos because a photo calendar with your pictures will increase authority.
3. Include A Call To Action
CTAs are essential for any promotional campaign. CTAs are those lines that force the reader or viewer to make a purchase. For example, Get it now and get 50% off. Such a type of CTA will surely hook multiple people. But for this, you may have to hire a good call-to-action copywriter.
4. Make It Interactive
To engage your audience, make your calendar interactive. Include games, puzzles, or quizzes on your calendar to get people interacting with your brand. However, it depends on your target audience, product, or service.
5. Offer Discounts And Coupons
Discounts and coupons are a great way to get people to take notice of your calendar. By offering a discount or coupon, you can increase the chances of people purchasing your product or service. You can add these discounts and coupons in the form of QR codes.
In the end!
Ultimately, it would be a shame if every resource wasn’t utilized to its full potential. The same is true for promotional calendars. The psychological marketing one could achieve with such printed calendars is superior. So, this is the way to go if your business needs an additional edge.
