Press Release

Egypt’s Gift Card Market Projected to Reach US$1.0 Billion by 2028, Driven by E-commerce and Digital Initiatives – ResearchAndMarkets.com

DUBLIN–(BUSINESS WIRE)–The “Egypt Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) – Q1 2024 Update” report has been added to ResearchAndMarkets.com’s offering.


The Egyptian gift card sector is poised for significant expansion with forecasts indicating a 12.1% year-on-year growth, culminating in a market value of US$0.7 billion in 2024. The industry is on a fast-growth trajectory, with a CAGR of 9.9% expected between 2024-2028, eventually reaching a robust US$1.0 billion by the latter year. The market’s robust performance in 2023 laid the foundation for this upward trend, fueled by the proliferation of e-commerce and digital solutions, a surge in remote employee incentives, and concerted efforts by the government and hospitality sectors to stimulate economic recovery.

Comprehensive Market Analysis across Retail Sectors

The gift card industry analysis encompasses thorough insights into various retail categories and sectors. Key performance indicators (KPIs) for the Egyptian market have been meticulously detailed, offering a nuanced understanding of the dynamics at play. This involves an examination of consumer spending patterns across both the retail and corporate landscapes.

Consumer and Corporate Engagement Trends

The report segments consumer spending into retail and corporate, further breaking down expenditures by product categories and retail sectors. It also provides a deep dive into the digital gift card space, highlighting purchasing behaviors during occasions and across different company sizes. In terms of corporate consumption, the gift card market is dissected by business scale and occasion, focusing on employee, sales, and consumer incentives.

Product and Retail Categories Breakdown

The study offers a granular look into gift spend within various product categories, such as food & beverage, apparel, and electronics, among others. Equally, it scrutinizes spending trends across different retail sectors, including e-commerce, department stores, and specialty retailers.

Distribution Channel Insights

Gift card distribution analysis sheds light on the dynamics of online and offline sales, assessing the performance of first-party versus third-party issuers, along with the sales uplift generated through these channels. This panoramic view of Egypt’s evolving gift card marketplace offers vital indicators of its current health and projections for its future growth, serving as an invaluable tool for stakeholders and strategists navigating this sector. With the Egyptian market ripe for investment and innovation in the gift card arena, the report signals a timely opportunity for businesses to refine their operations and seize the potential of this growing domain.

Companies Featured

  • kazyon
  • Omar Effendi
  • Ragab Sons
  • BIM
  • Metro Market
  • Spinneys
  • Kheir Zaman
  • RadioShack
  • Carrefour Hypermarket (Franchises)

For more information about this report visit https://www.researchandmarkets.com/r/446xig

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