Strategic Effort Reflects the Product and Engineering Leadership of Novae and its Collection of Brands
MARKLE, Ind.–(BUSINESS WIRE)–Novae® revealed a comprehensive brand update for 11 brands in its portfolio today. This marks a key moment that gives dealers and customers distinctly different brand and product choices from the strongest portfolio in the trailer industry.
“We took a hard look at how each of our brands shows up not only in our portfolio but across the industry,” said Jeanine Gaffke, Novae’s Senior Vice President of Marketing. “We saw opportunities to contemporize the brands and connect with the people who buy and use our products every day.” Gaffke continued, “Novae is well known for its highly engineered products that our customers can rely on. The new brand positioning will enable us to provide our dealers with differentiated choices within our portfolio that will provide clarity of communication with a whole new generation of end users.”
Carrie Tenny, Novae’s Chief Human Resources Officer, added, “Our people are at the center of everything we do. Their ideas and innovative spirit consistently improve the way we design, engineer, build, sell, and service our trailers. Our updated portfolio is built to represent those same standards and the craftsmanship our teams bring to every product.”
The brands within the Novae family encompass the entire range of trailer needs: open and enclosed products, manufactured in aluminum and steel. The brand update increases differentiation within this portfolio, further setting Novae apart from the rest of the industry and enabling our dealer partners to clearly communicate the essence and value of each brand to their customers.
The rollout is the culmination of months of effort across the company and impacts 11 brands, including Midsota®, Sure-Trac®, CAM Superline®, H&H Trailers®, Formula Trailers™, Pace American®, LOOK®, Impact, Cargo Express®, Compass, and ITI Cargo™.
About Novae
Novae is a leading North American manufacturer of trailers and truck bodies. Founded in 1995 and headquartered in Markle, Indiana, the company operates more than 20 manufacturing facilities across the United States and supports a dealer network of over 1,000 partners. Its 12-brand portfolio includes Sure-Trac®, Midsota®, Aluma, Pace American® and LOOK®, serving professional and consumer customers across North America. Learn more at www.novae.com.
For media use: download a high-resolution image of refreshed collection of brands here.
Contacts
Media Contacts:
Ann Keeling or Cresta Lewis for Novae
513-381-3248
[email protected]
[email protected]
